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MBA Mini Project "Impact of E-COMMERCE"(Flipkart)



A STUDY ONImpact of E-COMMERCE with special references to“A Study of women’s online purchasing behaviour”(Flipkart)


Introduction
Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders – the owners, the customers and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service. There are four basic kinds of utility – form, time, place and ownership utility. Form utility is created when the firm converts raw materials and component inputs into finished goods and services. Although marketing provides important inputs that specify consumer preference, the organization’s production function is responsible for the actual creation of form utility. Marketing function creates time, place and ownership utilities. Time and place utility occur when consumers find goods and services available when and where they want to purchase them. Online retailers with 24*7 format emphasize time utility. Vending machines focus on providing place utility for people buying snacks and soft drinks. The transfer of title to goods or services at the time of purchase creates ownership utility.

Define marketing?
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements
4 P's of marketing:
(1) identification,   selection and development of a product,
(2) determination of  its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.

Definition: -  Kotler had defined the marketing as “the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”.

The Chartered Institute of Marketing (CIM) has given the definition for marketing as “marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.”

Important elements that can be understood from the concept of marketing are:
  • Marketing focuses on the satisfaction of customer needs, wants and requirements.
  • The philosophy of marketing needs to be owned by everyone from within the organization.
  • Future needs have to be identified and anticipated.
  • There is normally a focus upon profitability, especially in the corporate sector. However, as public sector organizations and not-for-profit organizations adopt the concept of marketing, this need not always be the case.
  • In this context, I selected the title “A DELIBERATION ON HOW DISCOUT RATES EFFECT EMPTOR’S BUYING COMPORTMENT” as my DELIBERATION in order to get the practical knowledge regarding marketing concept. In addition to understand the ground reality of any business irrespective of the field the practical knowledge of marketing is essential. The study is all about hoe customer buying behavior affected by the discount rates.
Today customer is the foundation of the business. Without customer, the businesses cannot survive in the market. If a business man fails to satisfy the customer, simply he is thrown away by the customer from the market.
During the last 30 years the access of personal computers has increased all over the world. Along with the development of new technology and computers, the ability to connect computers all over the world emerged in the 1970s. This worldwide computer network was called the Internet. Along with the Internet an opportunity has emerged; the possibility to make purchases online which is called Electronic commerce (E-commerce), and is defined as;
“Maintaining business relationships and selling information, services and commodities by means of computer telecommunications networks.”
The recent rapid growth of E-commerce has resulted in that many companies have decided to start up web sites for E-commerce.  For companies targeting a younger audience, the startup of a web site for E-commerce is probably a good strategic move, since young adults are frequent Internet users. But for companies targeting an older group, the success of the web site depend of the ability and willingness of middle aged consumers to shop online.
Generally, men make purchases online more frequently than women do and younger consumers purchase online products more often than older consumers, based on this, older women should be the least probable consumers in an online environment. What does older women’s Internet purchasing behavior actually look like, and how can it be increased?
          Men purchase products through the Internet more often than women do, 55 percent of men bought a product online in 2006 versus 46 percent of women. The reason for this difference might be the focus of most Internet business, which mostly has men as their target group. The research of Belanger et al (2002), support the notion of men as more frequent online buyers than women. Their research also concluded computer use, email use, prior web use and access to a credit card as significant determinants of online purchasing. The gender issue is also supported by study which revealed women to be less content with online shopping than men.
Online shopping is a form of electronic commerce which allows consumers to directly purchase products or services from seller over the internet using web browser . Online shopping provides all type of goods to be available in the virtual world. It is just like a shop in the neighborhood, selling all type of goods but with some prominent differences. Here one can access these shops any time without stepping out of their home /office. It can be accessed any time when you are on the move, relaxing in your home or having a time out at your office. Here all the products are displayed with the price and detailed mention of the features. Potential customers can have a look at them, analyze what other similar online shopping outlets are offering and can get the best deal out of it.
Nowadays, the concept “DIC” i.e. double income couples are becoming all the more prominent in India. With the long working hours and increased distances to travel, they are not having enough time to devote it to shopping as people don't feel like going out for buying day to day things after a very hectic day at office. They want to reserve it for other works like socializing, entertainment etc. Now the companies are coming up with the ways so that this section of society can be tapped to the maximum and only way to attract them is just a click away and that too at any time 24X7. Moreover, this is located in the virtual world and can be accessed any time when you are watching your favourite TV show or having a coffee break at office. This is the online shopping concept
 OBJECTIVES OF THE STUDY
The main objectives of this study were;
·         To explore individual characteristics of women online shoppers;
·         To assess whether these women characteristics induce a shopping online; and
·         The main objective is  just those who shop online more whether men or women.
·         Their main aim is diversity products portfolio into home appliances, electronics, etc.
We then construct a research framework and data collection. This is followed by data analysis and the discussion of the findings. Managerial implications and future research directions are suggested.
 NEED FOR THE STUDY
ü  In today’s world, people don’t have time to do tradition shopping. By using  E-commerce web sites they can avail service 24*7 according to their convenience by saving cost, time, period etc..,

  • This study mainly focuses on the awareness among the society about E-commerce  websites
  • There is also need to analysis of women’s behaviour in online on the basis of age group of users, maximum number of products purchased.
  • To know the number of users in the online either women or men
  • To know the method of payment, which is more i.e., like credit card, debit card, net banking, online payment, wallet, cash on delivery etc..,
 SCOPE OF THE STUDY
Rajamahendravaram city as the main area for the research purpose:
1. The study is limited to Rajamahendravaram city only.
2. The sample size does not give clear representation of the total universe.
3. The study is going to tell about women’s online purchasing behaviour with reference to the flipkart.com
4. The analysis is deeply going on Flipkart because considered for; it is number one site in the India. It have royalty and brand.
 LIMITATIONS OF THE STUDY
*      It was difficult to find respondents as they busy in their schedule and collection data was very difficult.
*      Therefore, the study has to be carried out based on the availability of respondents.
*      The sample size does not give clear representation of the total universe..
*      Some of respondents were not ready to fill the questionnaire and
*      Some of respondents were not ready to come out openly.
 INDUSTRY PROFILE
Mba Mini project
Flipkart an e-Commerce company founded in the year 2007, by Mr. SachinBansal and BinnyBansalboth alumni of the Indian Institute of Technology, Delhi. They had been working for Amazon.com previously. It operates exclusively in India, where it is headquartered in Bangalore, Karnataka. It is registered in Singapore, and owned by a Singapore based holding company. Started with an initial capital of four lakhs it now aims for annual turnover of around Rs.4500 crores.  Flipkart has launched its own product range under the name “DigiFlip”,Flipkart also recently launched its own range of personal healthcare and home appliances under the brand “Citron”. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, air conditioners, air coolers, stationery supplies and life style products and e-books.

HISTORY AND GROWTH OF FLIPKART:-
Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party sellers or companies can also sell goods through the Flipkart platform. Flipkart now employs more than 15000 people. Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.
Flipkart is presently one of the largest online retailers in India, present across more than 14 product categories & with a reach in around 150 cities. Flipkart is currently a 10,000 member strong team, with 3000 sellers on its platform and delivering 5 million shipments per month. Flipkart’s ‘Big Billion Day’ sale helped the company to achieve record single day sales of Rs. 600 Crores on Monday It made its presence felt in online retailing by offering path breaking services like Cash on Delivery (COD), 30 Day replacement Guarantee, EMI options, Flipkart mobile app , etc.

 For more Content of the project like data interpretation, Analysis and Questionnaire.Click download button.
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