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Marketing Communications Manager Resume With International Experience



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RESUME

G.LAKSHMI

Email:youremail@gmail.com

Mobile: +91 9XXXXXXXXX

Linkedin/Facebook: laksmi@gmail.com


CAREER OBJECTIVE:

                        To be a part of an organization in a position where I can make strategic decisions and contribute towards its success. With sound experience gained on marketing communications, content development and media relations, I firmly believe that my experience can be transformed into an enterprise asset of the organization.

Professional Abstract:


* Over 16 years of experience in Marketing and Public relations competency.
* Carrying an international work experience, having worked in Denmark and muskat.
* PGDM (MBA) in Marketing & Information Technology from Institute of Finance and International Management (IFIM Business School)
* Experienced in Copy writing, content writing, digital/content marketing, international business, and business development and media relations for various companies.
* Delivered market research projects for Gartner, IDC, Frost & Sullivan across various industries like Telecom, IT, Health care and automobile processes.

Employment Details:

Chennai GM Hospital, Chennai as Communications Manager

Domain: Healthcare
Duration: Oct'13- Till Date
Responsibilities: 
➢    Coordination, negotiation with Advertising or Media Agencies.
➢    Update hospital website using content management software, Sage Appac, blogs, newsletters, site maintenance, campaign management and other marketing written communication formats. 
➢    Implementation of healthcare-related activities as per WHO Calendar and hospital requirements
➢    Create monthly Report on media releases, training programs, events undertaken and camp initiatives.
➢    Perform trend analysis for focus areas and improvement opportunities; there by provide this feedback to Hospital management.



BVC Communications Pvt. Ltd., Chennai as Copy Writer 

Domain: Advertising
Duration: Oct'12- April'13
Responsibilities: 

➢    Develop, write and maintain content /copy for product Ads, Blogs, e-mailers, newsletters, campaigns and other marketing written communication formats
➢    Raise the level of analytical and communication skills of team.
➢    Good team player capable of liaison with brand communications, design and production team.
➢    Ensure that SLAs are met on a consistent basis by keeping the process updated with clear, crisp information.
➢    Training new subordinates and shouldering the responsibility for his/her deliverables.
 



 DNS Technologies Pvt. Ltd., Chennai as Content Management Specialist

Domain:IT Consulting Service
Duration: Oct'11- July'12
Responsibilities:

➢    Develop, write and maintain content for websites, Blogs, e-mailers, newsletters (division Koyedu IS & Vivek Foundation) RFPs, campaigns and other marketing written communication formats
➢    Raise the level of analytical and communication skills of team.
➢    Good team player capable of liaison with design and production team.
➢    Ensure that SLAs are met on a consistent basis by keeping the process updated with clear, crisp information.


 

Sunoffset Hospitals, Chennai    as Advertising & Media Consultant (Formerly Manager Advertising and Media Relations)
 
Domain: Healthcare             
Duration: Mar’ 2010-Dec’10             
As Consultant:  Jan’11-Sept’11
Responsibilities:

➢    Coordination, negotiation with Advertising or Media Agencies.
➢    Update hospital website using content management software JOOMLA, blogs, newsletters, site maintenance, campaign management and other marketing written communication formats.  
➢    Implementation of healthcare-related activities as per WHO Calendar and hospital requirements.
➢    Initiated and implemented 2010- “The Year of Good Health” campaign.
➢    Create monthly Report on media releases, training programs, events undertaken and camp initiatives.
➢    Perform trend analysis for focus areas and improvement opportunities; there by provide this feedback to Hospital management.

 
The Other Side, Chennai   as Copy Writer –cum-Visualizer 
 
Domain: Advertising                                           
Duration: Sep ’09 – March’10
Responsibilities:

➢    Develop, write and maintain content /copy for websites, product Ads, Blogs, e-mailers, newsletters, RFPs, campaigns and other marketing written communication formats.
➢    Raise the level of analytical and communication skills of team. Good team player capable of liaison with client servicing, design and production team.
➢    Lead a team of 2 copy writers. Training new subordinates and shouldering the responsibility for his/her deliverables.

Medplus Pvt. Ltd., Chennai   as Copy Editor 
 
Domain: Pharmaceutical                                              
Duration: Oct ’08 – July’09
Responsibilities:

➢    Develop, write and maintain content for website, product Ads, blogs, campaign management and e-mailers also assisted Quality Assurance & regulatory affairs (QA & RA) department.
➢    Conduct PR activities and coordinate with media personnel. (Radio and Print)

 
mbaminiprojects.com India, Chennai   as Content Writer 
 
Domain: DNS Solutions                                                       
Duration: Oct’05 – Aug’08
Responsibilities:

➢    Develop write and maintain content for websites, newsletters, ads, e-mailers, blogs and RFPs.
➢    Handle a team of designers, programmers and client relations personnel.
➢    Undertook MR studies i.e. SEO, web analysis ... etc.
➢    Preparation of Training, Case Studies and R&D manuals. Developed user guide and help manual for HRD software.


 
DNS Insurance services Chennai   as Customer Service Associate 
 
Domain: Insurance                                                       
Duration: Feb’04 – July’05
Responsibilities:

➢    Primarily responsible to ensure resolution of all calls with minimum rejections.
➢    Providing customer service (Inbound) on having complete and updated product knowledge i.e. solving queries on transactions, relating to insurance policies, their payments, renewals and cross – sales. Stand-in floor support for Customer Service and Sales department.
➢    Outstanding performer for month of January i.e. Sales and Renewals

 
Market trends, Chennai   as Senior Market Research Associate 
 
Domain: Market Research                                          
Duration: June’01 – Feb’04
Responsibilities:

➢    Lead a team of 5 market survey executives in data collection.
➢    Involved in data verification, classification and entry for analysis. Involved in qualitative and quantitative research studies. Preparation of weekly reports and conducting corporate presentations.
➢    Appreciated for record number of in-depth corporate interviews conducted in a single working day.


Academia:

2001                       PGDM    IFIM Business School, Chennai                                            First Class
1999                       BBM      Dr.Ambedkar Institute of Management Studies, Chennai     Second Class

Skills Set:

Internet Skills : Google Docs, MS OFFICE,Open Office, SPSS, Joomla, Lotus Notes, Acrobat Prof6.0,Sage Appac
Operating Systems : 
Google Chrome, Windows 7/Vista/XP/2K/98, Android, MAC OS

 

Personal Vitae:

          
Address :      
#82- 14/49, DNS layout, 
                      Kabalacheruvu, near ambattur, Chennnai 6000 053, Tamilnadu, IndiaDate of Birth:   
Marital Status: 
Married
Languages Known:
English, Malayalam, Hindi, Urdu, Kannada.

Date    :
Place   :

G.LAKSHMI

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